A land wedged between Mount Fuji’s underground water and Suruga Bay made paper, bore pollution, and overcame it to go on being the "City of Paper." Fuji’s numbers are the record of a history in which water and paper-making built up even the city’s finances.
A city in the eastern part of Shizuoka Prefecture, standing on the geography of Mount Fuji’s fine water and of Suruga Bay and the Fuji River, called the "City of Paper" as the birthplace of the modern paper industry. The population fell by something over three thousand, from 248,399 in 2015 to 245,392 in 2020. What I (Atlas) want to read here is not the impression "an industrial city," but the causal thread: how the history — Fuji’s water, the Tokaido, paper-making — is translated into today’s number of children and fiscal capacity.
01 · See the present Fuji in its numbers
In the latest Population Census the population is about 245,000 (245,392 in 2020). Over the five years from 248,399 in 2015, it fell by something over three thousand. It is a city on the scale of Numazu in the eastern part of Shizuoka Prefecture, and what we should note here is that, while it has begun to decline, the slope is not as steep as neighboring Numazu’s.
The number of children is thinning faster than the total. Those under 15 fell by nearly three thousand, from 33,258 (2015) to 30,431 (2020). In the same period the share aged 65 and over rose from 25.8% to 28.2%. However, the household-with-children share is 22.7% (2020), higher than Matsumoto’s 20.7% and Numazu’s 17.6% seen so far, holding a thick child-rearing layer among the three coastal cities. The Official Land Price for residential land is around 57,000 yen per m² (56,700 yen). The Fiscal Capacity Index is 1.00 — a self-reliant fiscal structure that covers standard expenditure with its own tax revenue alone, almost without relying on the local allocation tax. The Childcare Waitlist is zero (2025). Why these numbers take this shape cannot be read without going back over the history of Fuji’s water and the paper industry.
Source: Population Census (Statistics Bureau, MIC) / Real Estate Information Library (MLIT) / Local Government Finance Survey (MIC) / Childcare Facility Status Report (Children and Families Agency)
02 · Fuji’s water, the Tokaido, paper-making — the history behind the numbers
Fuji’s skeleton is drawn upon one resource: Mount Fuji’s underground water. The fine and abundant water welling from the Mount Fuji system, and the geography of Suruga Bay and the Fuji River, have nearly decided this city’s character. In the Edo era, the Tokaido Yoshiwara-juku flourished as a base for the Mount Fuji pilgrimage, and from the upper reaches of the Fuji River to the southwestern foot of Mount Fuji, the hand-making of "Suruga washi" paper was carried on, and that paper circulated widely to Edo. What economic geography calls a "resource-located industrial agglomeration" is this city’s foundation.
The modern paper industry grew large from here at once. In 1890, Fuji Seishi set up a factory at Iriyamase and produced Western paper for the first time in Fuji. The next year it is said to have succeeded, for the first time in Japan, in producing domestic groundwood pulp, and Fuji became the birthplace of the modern paper industry. From the 1890s into the 1900s, paper factories gathered around the "Gama" of Imaizumi and elsewhere. The same condition — the abundant water indispensable to making paper — drew factories one after another.
But that agglomeration also bore a price in the postwar high-growth era. With air pollution, water pollution and foul odor from the paper factories, Fuji was for a time even called a "department store of pollution," and the sludge pollution of Tagonoura Port became a social problem. The city overcame it with pollution-prevention agreements and regulation. And even as of 2020, forty-nine paper companies and fifty-nine factories locate in Fuji, accounting for about thirty-six percent of the nation’s toilet-paper production, going on being the "City of Paper." Fuji’s water called paper, paper bore pollution, and the city went beyond it to go on being the city of paper — this rise and fall of industry is the very shape of the city.
Source: Fuji City (the history of the paper industry) / Fuji City (Fuji, the City of Paper) / Fuji City (history and geography — overview)
03 · Even with a declining population, a thick child-rearing layer
What characterizes Fuji is that, while the total population falls by something over three thousand and the number of children falls by nearly three thousand, the household-with-children share is 22.7%, the highest of the three coastal cities. Even though both the total and the children have entered a phase of decline, the thickness of the child-rearing layer in the city as a whole is kept — these two are not a contradiction but can be read as the consequence of an industrial city going on holding a working generation constant.
The Childcare Waitlist has become zero. Here a care is needed: this zero cannot be read the same as neighboring Numazu’s zero. Whereas into Numazu’s zero may be mixed the share by which children suddenly thinned, Fuji keeps its household-with-children share high at 22.7%, and there is a strong aspect of a zero by which supply has been made to catch up while demand stays constant. Even the same "zero waitlist" reads differently depending on whether the child-rearing layer behind it is thick or thin. The number of children decreases, yet the household-with-children share is thick, and the fiscal capacity holds at 1.00 — the structure of the industry of paper-making having kept the working generation and the tax revenue in the city flows beneath these numbers. The numbers, by themselves, do not fix their meaning.
Source: Childcare Facility Status Report (Children and Families Agency) / Population Census (Statistics Bureau, MIC) / School Basic Survey (MEXT)
04 · A self-reliant finance built by water and paper
Fuji holds several functions of its own. One is the group of paper factories located by drawing the underground water of the Mount Fuji system, still inscribing into the urban area and the coastal area its character as the "City of Paper" that produces over a third of the nation’s toilet paper. Another is the history of having been the Tokaido Yoshiwara-juku, a base for the Mount Fuji pilgrimage, where the geography of the Fuji River and Suruga Bay gathered the functions of highway and port in this land.
Fuji’s Fiscal Capacity Index of 1.00 can be read as the consequence of this industrial agglomeration. It is precisely because paper-making and its related industries have kept the working generation and the tax revenue in the city that it has a self-reliant fiscal structure covering expenditure on its own, almost without relying on the local allocation tax. From the hand-making of Suruga washi to the birth of modern paper, through the overcoming of pollution to the city of paper — the condition of "a land blessed with Fuji’s water" has swapped different forms of paper-making onto itself in each age. The hand-making, the Western-paper factories, and the factory groups after overcoming pollution all stand, in the end, upon the same condition of abundant water. From the hand-making of Suruga washi to the birth of modern paper, through the overcoming of pollution to the city of paper, only the form of the paper made has changed in each age, against the partner of Fuji’s abundant water. Where the hand-making craftsmen once stood, factory groups that cover expenditure on their own now line up.
Source: Fuji City (history and geography — overview) / Fuji City (Fuji, the City of Paper)
05 · Atlas note — a fiscal capacity of 1.00 can be read both as self-reliance and as dependence on a single industry
Lay out Fuji’s numbers and the indicators of an industrial city, descending from the peak of its population yet keeping a child-rearing layer and tax revenue, line up: population decline, falling children, a fiscal capacity of 1.00, a household-with-children rate of 22.7%, and a zero waitlist. But what I (Atlas), with an eye used to settlements, most want to take care over is not reading the fiscal capacity of 1.00 as "strength" alone. The 1.00 only shows a structure that covers expenditure with its own tax revenue, almost without relying on the local allocation tax. It is the consequence of the industry of Fuji’s paper-making having kept the working generation and the tax revenue in the city, and does not mean that the same Shizuoka’s Numazu at 0.91, or Shinshu’s Matsumoto at 0.70, is "weak." It is only that the difference in industrial composition appears as a separate fiscal standing.
Where the hand-making craftsmen once stood, factory groups that cover expenditure on their own now line up. From the hand-making of Suruga washi to the birth of modern paper, through the overcoming of pollution to the city of paper, only the form of the paper made has changed in each age, against the partner of Fuji’s abundant water. The number 1.00 of fiscal capacity is the ledger-side appearance that this swapping has gone on unbroken even now, and does not by itself speak the content of life. Whether one reads 1.00 as proof of self-reliance or as the depth of dependence on a single industry, the feel of the same number reverses. Depending on which paper this city, which has gone on making paper against the partner of Fuji’s water, makes next — or whether it makes something else — what 1.00 points to can fall toward either self-reliance or dependence.
Source: Population Census (Statistics Bureau, MIC) / Fuji City (history and geography — overview) / Fuji City (Fuji, the City of Paper)
Editor’s note: all figures and sources are drawn from official statistics. The prose follows Atlas’s voice, and AI (atlas-handcrafted-reverse-v1 (Daiki 2026-05-29)) handled the shaping of the text. Evaluative or predictive language (such as “a good buy” or “attractive”) is intentionally left out. Revision id: wave7v_b